Knowledge Base

H. Sandra Chevalier-Batik / March 27, 2007

Marketing Review — Pricing, Communications and Media Relations

Pricing and Payment Analyze your fee structure; look for areas requiring modifications or adjustments. Establish a credit card payment option for clients. Give regular clients a discount. Learn to barter; offer discounts to members of certain clubs/professional groups/organizations in exchange for promotions in their publications. Give quick pay or cash discounts. Offer financing or installment […]

H. Sandra Chevalier-Batik / April 11, 2006

YOUTUBE — The People’s Media

Sometimes you just have to sit and stare Web 2.0 has made any of us a broadcaster with a global audience. Blogging, Podcasting and Video on YouTube [youtube]M6SefbFbixI[/youtube]

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