24 free and cheap design resources to help you build your site By Andrew Mallory One of the questions we often hear from our Advanced Mentoring clients is, “How can I build a website? I don’t know the first thing about site design!” You don’t have to build your own site if you don’t want […]
Marketing Strategy
Defining and Marketing Your Products and Services
The Basics — What does it do? “Features” Why Does Anybody Care? “Benefits” Once you have identified a problem or need, and have developed or found a product or process to solve it — you need to promote your solution to your targeted market. That is usually where Pleiades Publishing Services comes in. Our clients […]
Discovering Your Service or Product’s Benefits
Before We Can Write Sales Copy, We have To Understand Your Service or Product’s Benefits To identify your product’s benefits, you must consider your customers’ needs. Imagine yourself in your customers’ shoes, talk to them directly, or conduct surveys asking about their needs and perceptions. If possible, hire an independent firm to conduct a focus […]
Protecting Your Ideas or Inventions From Others’ Infringement
What is a trademark? A trademark includes any word, name, symbol, or device or any combination used or intended to be used in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others and to indicate the source of the goods. In short, a trademark is […]
Jump Start Your SEO
Jump-start your link building in the next 60 minutes By Derek Gehl Derek If you want to get better listings in Google, you need to get high-quality links pointing to your site. A “high-quality link” is one that comes from a site that’s valued by the search engines because it provides searchers with lots of […]
Marketing Review — Pricing, Communications and Media Relations
Pricing and Payment Analyze your fee structure; look for areas requiring modifications or adjustments. Establish a credit card payment option for clients. Give regular clients a discount. Learn to barter; offer discounts to members of certain clubs/professional groups/organizations in exchange for promotions in their publications. Give quick pay or cash discounts. Offer financing or installment […]