Six tips for making your catalog site more effective By Andrew Mallory Recently we received an email from Bob and Peggy Langevin, who asked us to take a look their site, www.familyshoppingnetwork.net. It’s a catalog site that sells a wide range of different products. As always, I’m delighted to offer a few pointers on how […]
Marketing Strategy
Getting More Internet Sales
Need Some Sales Help? If you’re still struggling to turn your website visitors into paying customers, there’s a good chance your salescopy could use some “tweaking.” After all, your sales copy is the part of your site that does the “heavy lifting.” It needs to establish the problem you’re solving… carefully explain why you’re the […]
What Google Wants
A site Google will NEVER add to its listings By Mitch Tarr A reader named Jack recently wrote us to ask the following: Currently, I am an affiliate for a large network company which provides websites for its affiliates. However, the URL required to reach the website is too long and cumbersome. Accordingly, I use […]
Internet Marketing Sales Copy
Need some help getting more sales? If you’re still struggling to turn your website visitors into paying customers, there’s a good chance your salescopy could use some “tweaking.” After all, your salescopy is the part of your site that does the “heavy lifting.” It needs to establish the problem you’re solving… carefully explain why you’re […]
Does Your Site Need A Blog
Blogging 101 By Derek Gehl Derek These days, blogging has become a staple part of many online businesses. Yet I still get regular questions from my students and Internet Entrepreneur Club members asking, “why do I need a blog?” At first glance, a blog is really just an online journal that displays a series of […]
How a single article can increase your web site traffic by 100% — or more!
How a single article can increase your web site traffic by 100% — or more! By Nicole Ephgrave A reader named Jerry recently wrote an email asking, “There is a lot of advice about the important of having good article content on a website. Other advice says to submit articles to sites like eZineArticles.com, and […]
How to use eBay to promote a “regular” Internet business
How to use eBay to promote a “regular” Internet business By Jim Kobialko A lot of you wrote in with questions about eBay after the article I wrote in last week’s newsletter (titled “eBay or a ‘regular’ business — which is better?”) For example, a reader named Pearl asked, “How do you introduce your products […]
What Is Your Phone Number
How can your phone number increase your sales? By Derek Gehl I write today inspired by a frustrating online shopping experience that seems to happen all too frequently these days. Yesterday morning, I went online to look for software that performs a very specific function. After about an hour of searching, I found sites offering […]
Inspirational Success Stories
Stories inspire you… from Derek Gehl, CEO The Internet Marketing Center (IMC) SUCCESS STORY #1: AbeBooks.com — $170 million in sales in 2006! Abe’s Books started out as a small used bookshop in Victoria, Canada. When the original shopkeeper started complaining about how much time she had to spend tracking down rare or hard-to-find books […]
Viral Marketing
Term of the week: Viral Marketing By Derek Gehl Viral marketing is any type of advertising that is “self-perpetuating.” In other words, it compels people to share it with others so that it spreads through a community like a virus — but a good one! One of the earliest examples of successful viral online marketing […]