Earlier this week I was chatting with one of my clients who was having difficulty finding a match for a piece of furniture he inherited. As he described what he was looking for, and how he was searching, I realized this was a perfect example of failed SEO. Follow with me for a few minutes, and […]
Digital Commerce
eBusiness Startup
Six Steps To Your Own Profitable On-Line Business Step #1: Find A Lucrative “Niche Market” Filled With Hungry Buyers Finding niche market is is critical to the success of your business. If you’re new to the term, niche market, here’s how we define it: A niche market is a group of people who are all […]
Use eMail Marketing To Grow Your Business
eMail Marketing is a valuable business tool… Learn how use it to your advantage Email marketing helps you keep customers and prospects coming back. Professional-looking email communications help you stay in regular touch with site visitors and build strong customer relationships that lead to increased sales of your products and services. Last month’s meeting ended […]
Build Your Social Media Presence
…and Your SEO — At The Same Time! Social media strategies are definitely the hottest thing going right now in the Internet marketing world — partly because many people are spending a lot of their spare time “socializing” online, and partly because many online (and offline!) businesses are seeing positive results from reaching out to […]
Small Business Check List
These are just some general tips to keep in mind as you design/operate your small business: 1. Take the time out to explore and understand whether or not you are compatible with running your own business. Some people are just plain happier and better off financially on the other end of the paycheck. 2. Get […]
TEXAS SBDC Resources
Step I Visit your local Small Business Development Center The SBDC’s professional staff of counselors, trainers, and researchers provides comprehensive, confidential business counseling services provided at no cost to the client. The SBDC is funded in part by the U. S. Small Business Administration, Texas State University at San Marcos, and an extensive network of […]
How to Set Goals and Reach Them
Chunk-Down that Goal and Get Out of Overwhelm by Jack Canfield Sometimes our biggest life goals seem so overwhelming. We rarely see them as a series of small, achievable tasks, but in reality, breaking down a large goal into smaller tasks—and accomplishing them one at a time—is exactly how any big goal gets achieved. After […]
Your Online Business Tune-Up
No matter how great your product is, or how great your website looks, your online business will be left spinning its wheels unless the search engines know you exist… and your potential customers can find you in the search engines!
Two Big Reasons To Get Online
Bargains and Convenience Consumers are choosing web-based businesses over brick-and-mortar stores. Why? Internet Marketing expert, Derek Gehl cites The E-tailing Group and ATG’s survey conducted in October 2008 that shows 80% of respondents saying they’ve turned to online shopping to save cash. “Consumers are increasingly turning to the Internet as a way to save money,” […]
The End of Business as Usual
The Cluetrain Manifesto: The End of Business as Usual Pleiades Publishing Services clients and our Blog readers are primarily small and emerging business owners. A large number are home-based businesses enterprises. As a retired SBDC counselor and as a business blogger I often am asked to respond to variations of the following statement, “I’m just […]