Stories inspire you… from Derek Gehl, CEO The Internet Marketing Center (IMC) SUCCESS STORY #1: AbeBooks.com — $170 million in sales in 2006! Abe’s Books started out as a small used bookshop in Victoria, Canada. When the original shopkeeper started complaining about how much time she had to spend tracking down rare or hard-to-find books […]
Viral Marketing
Term of the week: Viral Marketing By Derek Gehl Viral marketing is any type of advertising that is “self-perpetuating.” In other words, it compels people to share it with others so that it spreads through a community like a virus — but a good one! One of the earliest examples of successful viral online marketing […]
Just Ask!
“Survey says!” If you want to know what your customers think, ASK them By Andrew Mallory One of the most useful business tools out there is the good old-fashioned survey. Surveys offer you direct access to your customers’ minds — so you can discover exactly what they think about your company and your products, as […]
Ranking In Google, Yahoo & MSN
“But the other gurus told me to not worry about Google!” By Derek Gehl Recently I’ve been hearing about a handful of Internet marketing “gurus” who seem to be intentionally misleading people. They’re saying you DON’T need to worry about getting good rankings in Google, Yahoo! and MSN. That’s news to me! Apparently, these gurus […]
Term of the week: ISPs
“ISP” stands for “Internet Service Provider.” By Derek Gehl In Andrew’s article on buying email lists, he talks about the danger of getting your emails blocked by the major ISPs. Your ISP is the company that provides you with access to the Internet. AOL, Earthlink, and AT&T are three examples of ISPs. The ISP is […]
Buying a “Targeted” eMail list
4 Questions You MUST Ask Before You Open Your Wallet By Andrew Mallory [Ed. note: Andrew Mallory is one of our top Internet Entrepreneur Club experts. To learn more, click here: A subscriber named Tony recently wrote us to ask if buying targeted email lists is a good way to drive traffic to a site. […]
What NOT to sell on the Internet
Are you just getting started and trying to figure out what to sell online? By Derek Gehl There are 3 rules you absolutely MUST follow in order to avoid going down the wrong product path. These rules have nothing to do with researching supply and demand or locating a niche market to sell to. They […]
Term of the week: Beta testing
As in …the program’s still in “beta.” By Derek Gehl In the interview I did with Nicole Ephgrave about Yahoo’s new “pay-per-action” program, we talked briefly about how the program’s still in “beta.” That means the program has been released to a limited number of users, but is still being tweaked and improved by the […]
No opt-in list?
You could be ignoring 80% of your potential profits By Andrew Mallory, One of Internet Marketing Center’s top Internet Entrepreneur Club experts. If you’ve been involved in online marketing for very long, you’ve heard about the importance of your opt-in list. You’ve probably heard it’s a great way to increase your profits and lower your […]
What make YOUR business unique?
…And have you told your potential buyers about it? By Derek Gehl I just got back from an incredible seminar in the UK in a beautiful little town called Bournemouth. It was a terrific seminar with more than 3000 attendees, all PUMPED on the idea of achieving online success. During the weekend I got to […]