Pleiades Publishing Services, Co.

Your website can be designed to be a stand alone sales site, or as an introduction to your business products and services. As a business owner, you must keep your focus on the needs of your potential clientele while developing your website and supporting marketing literature. When you approach business prospects, do you take the time to find out what their specific business needs are and incorporate that business intelligence into your web presence?

Bargains and Convenience
Consumers are choosing the Web over brick-and-mortar stores.
Why?
Internet Marketing expert, Derek Gehl  cites The E-tailing Group and ATG’s survey conducted in October 2008 that shows 80% of respondents saying they’ve turned to online shopping to save cash.
“Consumers are increasingly turning to the Internet as a way to save money,” Gehl concludes, identifying this [...]

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Small Businesses needs
an Internet Strategy in 2009
With every passing year, small- and medium-sized businesses that don’t have a Web site are losing their competitive edge. And since the Web is quickly becoming a beacon of light during a dark and dismal economic crunch, there’s a strong possibility that a Web presence could save a company. [...]

The top 10 questions you NEED to ask
if your site isn’t making any sales
By Derek Gehl
Imagine: After weeks of hard work, your website is finally live. You’ve officially been open for business an entire week. And yet you haven’t made any sales.
Not. One. Single. Sale.
Arggh!
Don’t despair — we’ve all been there before. In fact, it’s [...]

Treat Your Inventions Like Commercial Products — Edison Did!
Support for and protection of inventors is a big topic and one we will spend more time on in future blog entries. Based on the questions and comments I’ve received, our Pleiades Publishing Services client base are a busy and creative lot. Internet marketing seems to be [...]

Pricing and Payment

Analyze your fee structure; look for areas requiring modifications or adjustments.
Establish a credit card payment option for clients.
Give regular clients a discount.
Learn to barter; offer discounts to members of certain clubs/professional groups/organizations in exchange for promotions in their publications.
Give quick pay or cash discounts.
Offer financing or installment plans.

Marketing Communications

Publish a newsletter for customers [...]