Pleiades Publishing Services, Co.

Your website is not just an on-line brochure. Savvy internet searchers are looking for content-rich, professionally developed sites that offer them solutions to their business issues. On-line clients want useful, well organized, readily accessible information about your product or service…and they don’t want to spend a long time finding it.

A Cautionary Marketing Tale
Our SBDC small business marketing case studies continues with,

“I can’t start marketing; my website isn’t done yet.”

Pleiades Publishing Services produced its first client-funded website in 1994.
As wonderful as we thought that website was, and even knowing that our “First Paying Website Client” got  his “First Client” directly from that site, [...]

If you’re currently running a business —
whether it’s online, offline, or both you’re definitely aware of the costs of letting potential customers know about your business.
Maybe you simply purchase advertising space in the Yellow Pages every year. Or maybe you print flyers to distribute, or take out ads in newspapers or magazines that are read [...]

SEO: What’s the deal with
“Latent Semantic Indexing”?
By Nicole Ephgrave
Recently a reader named David wrote in to ask us what we thought about “latent semantic indexing,” and how important it is for effective search engine optimization.
What is “latent semantic indexing,” you ask?
Here’s what Wikipedia has to say on the subject:
“Latent semantic analysis (LSA) is a technique [...]

Which are better for
building link popularity?
By Nicole Ephgrave
Do you want the search engines to LOVE you?
Then you’ve got to become an online “authority figure” in your industry.
The best way to do that is to build a large website filled with lots of content-rich pages your audience will want to link to from their [...]

Overcoming the “Technical Learning Curve”
By Derek Gehl
Here is just one example of an extremely common question that arrives in my inbox on a daily basis…
“WHAT IF YOU DO NOT KNOW YOUR WAY AROUND A COMPUTER?
What if that is why you are sitting with $1,000 worth of products and cannot use them because you just [...]

Why Ignoring Bouncebacks
Can Ruin Your Email Success
By Derek Gehl
If you use email, chances are you have seen a “bounceback” message in your inbox. You get one whenever you send an email to someone and then — for whatever reason — their server rejects the message.
The “bounceback” message usually contains the original email you sent, as [...]

“Are free online marketing communities
a waste of time?”

By Derek Gehl
Recently I’ve been getting lots of questions about my exclusive online marketing community, the Internet Entrepreneur Club. Some people want to know why they should bother joining my online community, as opposed to all the “free” marketing forums that are spreading all over the Internet.
That’s a [...]

Six tips for making your
catalog site more effective
By Andrew Mallory
Recently we received an email from Bob and Peggy Langevin, who asked us to take a look their site, www.familyshoppingnetwork.net. It’s a catalog site that sells a wide range of different products.
As always, I’m delighted to offer a few pointers on how they could improve their [...]

Need Some Sales Help?
If you’re still struggling to turn your website visitors into paying customers, there’s a good chance your salescopy could use some “tweaking.”
After all, your sales copy is the part of your site that does the “heavy lifting.”
It needs to establish the problem you’re solving… carefully explain why you’re the best person to [...]