Pleiades Publishing Services, Co.

Your website can be designed to be a stand alone sales site, or as an introduction to your business products and services. As a business owner, you must keep your focus on the needs of your potential clientele while developing your website and supporting marketing literature. When you approach business prospects, do you take the time to find out what their specific business needs are and incorporate that business intelligence into your web presence?

Decisions, decisions, decisions…
When starting and implementing a major marketing initiative like upgrading to a 2,0 website or designing a new logo and updating your corporate identity package, it seems like every time we turn around, we have to make more decisions.
The question is, “Are you a good decision maker?”
If you aren’t (or don’t think you [...]

Marketing Pricing and Payment

Analyze your fee structure; look for areas requiring modifications or adjustments.
Establish a credit card payment option for clients.
Give regular clients a discount.
Learn to barter; offer discounts to members of certain clubs/professional groups/organizations in exchange for promotions in their publications.
Give quick pay or cash discounts.
Offer financing or installment plans.

Marketing Communications

Publish a newsletter for [...]

Since the “Whatcha Do?”  Blog entry, I’ve fielded a number of questions about the difference between a mission statement and a vision statement. Some clients have asked if their company’s Vision Statement is an “Internal Document, meant to guide and inspire stake holders or a “public statement” that should be included on their website or [...]

What’s In It For Us?
Pleiades Publishing Services clients and our Blog readers are primarily small and emerging business owners. A large number are home-based businesses enterprises. As a retired SBDC counselor and as a business blogger I often am asked to respond to variations of the following statement, “I’m just a small home-based start-up, how [...]

Do What You Love
Delegated The Rest
It is quite liberating once you really do let go and put your trust in other people. The key here is to identify good people, enlist them in your cause or business, give them the ball, and then allow them to run with it. Only you will determine if the [...]

Becoming an Expert
Jack-of-all-trades, master of none. The old adage holds a lot of weight in today’s entrepreneurial environment. No one can possibly run a small business alone. I know this because I have tried. Know what you do and do it the best you can.
I recently started a small business. I could never have gotten [...]

Successful Entrepreneurs Have Learned How To Delegate
There is not a single management skill more critical to your personal and professional success as an entrepreneur than learning to delegate. There is much more to delegating than meets the eye. It does not mean to simply hand out assignments. It is a science and an exercise [...]

Making Money With Your Website
By now you’ve undoubtedly heard us touting the benefits of a Web site for small-and medium-sized businesses…but we’re not the only ones! Craig Reardon at Australia’s SmartCompany has a great article detailing the “golden opportunities” available to retailers who leverage the Web, and encouraging all enterprises to hop on board!
Reardon announces [...]

Making Way for Success
by Jack Canfield
Do you live in a state of mental and physical clutter?
Do you have a bunch of unfinished business lurking around every corner?
Incomplete projects, unfinished business, and piles of cluttered messes can weigh you down and take away from the energy you have to move forward toward your goals.
When [...]